1977
Est. 1977 · Bettiah, Bihar
Nearly five
decades of
fashion & trust.
From a small saree shop in Bettiah to a multi-city retail group across Bihar and Gujarat, Chitralekha has grown with generations of families — bringing together fashion, fine jewellery, and premium menswear across 10 stores and 5 trusted brands.
49
Years of legacy
10
Store locations
5
Retail brands
4.9★
20K+ Google reviews
1 Lakh+
Sq. ft. of retail space
Associated Partners
Brands we proudly partner with
49Years
Our Story
Born from a saree shop,
built on trust.
From a small saree shop in Bettiah to a multi-city retail group across Bihar and Gujarat, Chitralekha has grown with generations of families — bringing together fashion, fine jewellery, and premium menswear across 10 stores and 5 trusted brands.
49
Years of legacy
10
Stores across India
4.9★
Google rating
20K+
Google reviews
Our Stores
Find us across Bihar & Gujarat
Ten stores. Five brands. One trusted family group.
Customer Reviews
What our customers
say about us
4.9
★★★★★ Google Rating20,000+ verified reviews
across Chitralekha stores
across Chitralekha stores
★★★★★
"Good shop with a wide variety — from casual wear to elegant outfits. Quality of fabrics and attention to detail is impressive. Highly recommend."
Akbar Imam
Chitralekha · Google Review
★★★★★
"Chitralekha Shopping Mall is one of the best shopping destinations in Muzaffarpur. Great collection for men, women, and kids. Spacious, well-organized, and perfect for family shopping."
Aman Kumar
Chitralekha - Bettiah· Google Review
★★★★★
"Nice mall. Great collection for the whole family. Prices are reasonable and the staff are friendly and helpful throughout."
Dhannajay Patel
Chitralekha - Bettiah· Google Review
★★★★★
"I really appreciate to chitralekha team, that is located at Kalambhag chowk, service was given fantastic and team friendly nature, I purchase of rs 2.35 lakh, for wedding purpose, cashier team also very fast, good in behavior, After purchase I got a Gift VIP trolley three pics that is absolutely free, great... I enjoyed starting
to last, I suggest to all definitely visit once time you will get all range item like lahanga, saree, mens wear, Ladies wear, kids, sherwani....
Great collection as per current trends.
Thanks to everyone"
Karu Sah
Chitralekha - Muzaffarpur· Google Review
★★★★★
"Had a great shopping experience. Staff was polite, helpful, and attentive. Wide range of Jodhpuri blazers with stylish and premium options."
Aayush Ajay
Chitralekha - Muzaffarpur· Google Review
★★★★★
"This has variety of options. Even non branded options which makes it better than other malls. The staff was very polite and cooperative. They didnt force sales."
Nishant
Chitralekha - Muzaffarpur · Google Review
★★★★★
"Best shop ever im visiting the shop since 2015 I love the shop for every kind of function."
Gunjan Singh
Chitralekha - Bettiah· Google Review
★★★★★
"Mai aapke dukan me aaya tha bahut hi acha Mila hai 20 %/ discount Mila hai hai mai bahut khus hu aap hi ak baar dukan me jarur aye"
Naseem Akhtar
Chitralekha - Bettiah· Google Review
★★★★★
"I did not know about this shop/mall before.. had heard the name a lot before. but all the staff here are very good and the price is according to the product.. Best experience..Most visit ."
Ashish Kumar
Chitralekha - Bettiah· Google Review
★★★★★
"I had a great experience at this shop. The fabric quality is excellent. Staffs were polite, knowledgeable, and very helpful throughout the process.
The prices are reasonable for the quality offered. Whether you need a formal suit or a wedding outfit, this shop has a very good collection. I am completely satisfied with the service and would definitely recommend this shop to others."
Ziaul Hoda
Chitralekha - Motihari· Google Review
★★★★★
"The collection here is very good. You won’t find such a collection anywhere in the whole of Motihari. The services here are also excellent."
Puja Mishra
Chitralekha - Motihari· Google Review
★★★★★
"If you are looking for any outfit for festival or marriage collection this is a good place. The quality they have is good and price is better in compression to other shops in motihari."
Tabbasum Aara
Chitralekha - Motihari· Google Review
★★★★★
"Good shop with a wide variety — from casual wear to elegant outfits. Quality of fabrics and attention to detail is impressive. Highly recommend."
Akbar Imam
Chitralekha · Google Review
★★★★★
"Chitralekha Shopping Mall is one of the best shopping destinations in Muzaffarpur. Great collection for men, women, and kids. Spacious, well-organized, and perfect for family shopping."
Aman Kumar
Chitralekha - Bettiah· Google Review
★★★★★
"Nice mall. Great collection for the whole family. Prices are reasonable and the staff are friendly and helpful throughout."
Dhannajay Patel
Chitralekha - Bettiah· Google Review
★★★★★
"I really appreciate to chitralekha team, that is located at Kalambhag chowk, service was given fantastic and team friendly nature, I purchase of rs 2.35 lakh, for wedding purpose, cashier team also very fast, good in behavior, After purchase I got a Gift VIP trolley three pics that is absolutely free, great... I enjoyed starting
to last, I suggest to all definitely visit once time you will get all range item like lahanga, saree, mens wear, Ladies wear, kids, sherwani....
Great collection as per current trends.
Thanks to everyone"
Karu Sah
Chitralekha - Muzaffarpur· Google Review
★★★★★
"Had a great shopping experience. Staff was polite, helpful, and attentive. Wide range of Jodhpuri blazers with stylish and premium options."
Aayush Ajay
Chitralekha - Muzaffarpur· Google Review
★★★★★
"This has variety of options. Even non branded options which makes it better than other malls. The staff was very polite and cooperative. They didnt force sales."
Nishant
Chitralekha - Muzaffarpur · Google Review
★★★★★
"Best shop ever im visiting the shop since 2015 I love the shop for every kind of function."
Gunjan Singh
Chitralekha - Bettiah· Google Review
★★★★★
"Mai aapke dukan me aaya tha bahut hi acha Mila hai 20 %/ discount Mila hai hai mai bahut khus hu aap hi ak baar dukan me jarur aye"
Naseem Akhtar
Chitralekha - Bettiah· Google Review
★★★★★
"I did not know about this shop/mall before.. had heard the name a lot before. but all the staff here are very good and the price is according to the product.. Best experience..Most visit ."
Ashish Kumar
Chitralekha - Bettiah· Google Review
★★★★★
"I had a great experience at this shop. The fabric quality is excellent. Staffs were polite, knowledgeable, and very helpful throughout the process.
The prices are reasonable for the quality offered. Whether you need a formal suit or a wedding outfit, this shop has a very good collection. I am completely satisfied with the service and would definitely recommend this shop to others."
Ziaul Hoda
Chitralekha - Motihari· Google Review
★★★★★
"The collection here is very good. You won’t find such a collection anywhere in the whole of Motihari. The services here are also excellent."
Puja Mishra
Chitralekha - Motihari· Google Review
★★★★★
"If you are looking for any outfit for festival or marriage collection this is a good place. The quality they have is good and price is better in compression to other shops in motihari."
Tabbasum Aara
Chitralekha - Motihari· Google Review
Recognition
Awards & milestones
Icon of North Bihar 2026
Chitralekha Group — Honoured at Hotel Maurya, Patna · March 2026
Pride of Bihar 2021
Chitralekha Shopping Mall — Featured by Hindustan, Bihar's No. 1 newspaper · 2021
4.9★ Google Rating
20,000+ verified reviews · Chitralekha
Muzaffarpur Mall — Grand Launch 2025
Inaugurated by Bhojpuri stars Dinesh Lal Yadav (Nirahua) & Amrapali Dubey · October 2025
Motihari Mall — Grand Launch 2025
Inaugurated by actress Akshara Singh · 2025
Loyalty Programme
Earn rewards on
every visit
Join our loyalty programme and earn points on every purchase across all Chitralekha stores.